The name
diamond is derived from the ancient Greek
αδάμας (adámas), "proper", "unalterable", "unbreakable", "untamed", from
ἀ- (a-), "un-" +
δαμάω (
damáō), "I overpower", "I tame".
[3] Diamonds are thought to have been first recognized and mined in India, where significant
alluvial deposits of the stone could be found many centuries ago along the rivers
Penner,
Krishna and
Godavari. Diamonds have been known in India for at least 3,000 years but most likely 6,000 years.
[4]
Diamonds have been treasured as gemstones since their use as
religious icons in
ancient India. Their usage in engraving tools also dates to early
human history.
[5][6] The popularity of diamonds has risen since the 19th century because of increased supply, improved cutting and polishing techniques, growth in the world economy, and innovative and successful advertising campaigns.
[7]
In 1772,
Antoine Lavoisier used a lens to concentrate the rays of the sun on a diamond in an atmosphere of
oxygen, and showed that the only product of the combustion was
carbon dioxide, proving that diamond is composed of carbon. Later in 1797,
Smithson Tennant repeated and expanded that experiment. By demonstrating that burning diamond and graphite releases the same amount of gas he established the chemical equivalence of these substances.
[8]
The most familiar use of diamonds today is as gemstones used for
adornment, a use which dates back into antiquity. The
dispersion of white light into
spectral colors is the primary gemological characteristic of gem diamonds. In the 20th century, experts in gemology have developed methods of grading diamonds and other gemstones based on the characteristics most important to their value as a gem. Four characteristics, known informally as the
four Cs, are now commonly used as the basic descriptors of diamonds: these are
carat,
cut,
color, and
clarity.
[9] A large, flawless diamond is known as a
paragon.
A diamond is a
transparent crystal of
tetrahedrally bonded carbon atoms (
sp3) that crystallizes into the
diamond lattice which is a variation of the
face centered cubic structure. Diamonds have been adapted for many uses because of the material's exceptional physical characteristics. Most notable are its extreme hardness and thermal conductivity (900–
2,320 W·m−1·K−1),
[10] as well as wide
bandgap and high optical dispersion.
[11] Above
1,700 °C (
1,973 K /
3,583 °F) in
vacuum or oxygen-free atmosphere, diamond converts to graphite; in air, transformation starts at ~
700 °C.
[12] Diamond's ignition point is 720 -
800 °C in oxygen and 850 -
1,000 °C in air.
[13] Naturally occurring diamonds have a density ranging from 3.15–
3.53 g/cm3, with pure diamond close to
3.52 g/cm3.
[1] The chemical bonds that hold the carbon atoms in diamonds together are weaker than those in graphite. In diamonds, the bonds form an inflexible three-dimensional lattice, whereas in graphite, the atoms are tightly bonded into sheets, which can slide easily over one another, making the overall structure weaker.
[14]
Hardness
Diamond is the hardest natural material known, where hardness is defined as resistance to scratching and is graded between 1 (softest) and 10 (hardest) using the
Mohs scale of mineral hardness. Diamond has a hardness of 10 (hardest) on this scale.
[15] Diamond's hardness has been known since antiquity, and is the source of its name.
Diamond hardness depends on its purity, crystalline perfection and orientation: hardness is higher for flawless, pure crystals oriented to the
<111> direction (along the longest diagonal of the cubic diamond lattice).
[16] Therefore, whereas it might be possible to scratch some diamonds with other materials, such as
boron nitride, the hardest diamonds can only be scratched by other diamonds and
nanocrystalline diamond aggregates.
The hardness of diamond contributes to its suitability as a gemstone. Because it can only be scratched by other diamonds, it maintains its polish extremely well. Unlike many other gems, it is well-suited to daily wear because of its resistance to scratching—perhaps contributing to its popularity as the preferred gem in
engagement or
wedding rings, which are often worn every day.
The hardest natural diamonds mostly originate from the Copeton and Bingara fields located in the
New England area in
New South Wales, Australia. These diamonds are generally small, perfect to semiperfect octahedra, and are used to polish other diamonds. Their hardness is associated with the
crystal growth form, which is single-stage crystal growth. Most other diamonds show more evidence of multiple growth stages, which produce inclusions, flaws, and defect planes in the crystal lattice, all of which affect their hardness. It is possible to treat regular diamonds under a combination of high pressure and high temperature to produce diamonds that are harder than the diamonds used in hardness gauges.
[17]
Somewhat related to hardness is another mechanical property
toughness, which is a material's ability to resist breakage from forceful impact. The
toughness of natural diamond has been measured as 7.5–10
MPa·m
1/2.
[18][19] This value is good compared to other gemstones, but poor compared to most engineering materials. As with any material, the macroscopic geometry of a diamond contributes to its resistance to breakage. Diamond has a
cleavage plane and is therefore more fragile in some orientations than others.
Diamond cutters use this attribute to cleave some stones, prior to faceting.
[20] "Impact toughness" is one of the main indexes to measure the quality of synthetic industrial diamonds.
[13]Electrical conductivity
Other specialized applications also exist or are being developed, including use as
semiconductors: some blue diamonds are natural semiconductors, in contrast to most diamonds, which are excellent electrical
insulators.
[21] The conductivity and blue color originate from boron impurity. Boron substitutes for carbon atoms in the diamond lattice, donating a hole into the valence band.
[21]
Substantial conductivity is commonly observed in nominally undoped diamond grown by
chemical vapor deposition. This conductivity is associated with hydrogen-related species adsorbed at the surface, and it can be removed by annealing or other surface treatments.
[22][23]Surface property
Diamonds are lipophilic and hydrophobic, which means the diamonds' surface cannot be wet by water but can be easily wet and stuck by oil. This property can be utilized to extract diamonds using oil when making synthetic diamonds.
[13]
Chemical stability
Diamonds' chemical property is very stable. Under room temperature diamonds do not react with any chemical reagents including various kinds of acid and alkali. Diamonds' surface can only be oxidized a little by just a few oxidants under high temperature (below
1,000 °C). So acid and alkali can be used to refine synthetic diamonds.
[13]
Color
Diamond has a wide
bandgap of
5.5 eV corresponding to the deep
ultraviolet wavelength of 225 nanometers. This means pure diamond should transmit visible light and appear as a clear colorless crystal. Colors in diamond originate from lattice defects and impurities. The diamond crystal lattice is exceptionally strong and only atoms of nitrogen, boron and hydrogen can be introduced into diamond during the growth at significant concentrations (up to atomic percents). Transition metals Ni and Co, which are commonly used for growth of synthetic diamond by high-pressure high-temperature techniques, have been detected in diamond as individual atoms; the maximum concentration is 0.01% for Ni
[24] and even much less for Co. Virtually any element can be introduced to diamond by ion implantation.
[25]
Nitrogen is by far the most common impurity found in gem diamonds and is responsible for the yellow and brown color in diamonds. Boron is responsible for the blue color.
[11] Color in diamond has two additional sources: irradiation (usually by alpha particles), that causes the color in green diamonds; and
plastic deformation of the diamond crystal lattice. Plastic deformation is the cause of color in some brown
[26] and perhaps pink and red diamonds.
[27] In order of rarity, yellow diamond is followed by brown, colorless, then by blue, green, black, pink, orange, purple, and red.
[20] "Black", or
Carbonado, diamonds are not truly black, but rather contain numerous dark inclusions that give the gems their dark appearance. Colored diamonds contain impurities or structural defects that cause the coloration, while pure or nearly pure diamonds are transparent and colorless. Most diamond impurities replace a carbon atom in the
crystal lattice, known as a
carbon flaw. The most common impurity, nitrogen, causes a slight to intense yellow coloration depending upon the type and concentration of nitrogen present.
[20] The
Gemological Institute of America (GIA) classifies low saturation yellow and brown diamonds as diamonds in the
normal color range, and applies a grading scale from "D" (colorless) to "Z" (light yellow). Diamonds of a different color, such as blue, are called
fancy colored diamonds, and fall under a different grading scale.
[20]
In 2008, the
Wittelsbach Diamond, a 35.56-carat (7.11 g) blue diamond once belonging to the King of Spain, fetched over
US$24 million at a Christie's auction.
[28] In May 2009, a 7.03-carat (1.41 g) blue diamond fetched the highest price per carat ever paid for a diamond when it was sold at auction for 10.5 million Swiss francs (6.97 million euro or US$9.5 million at the time).
[29] That record was however beaten the same year: a 5-carat (1.0 g) vivid pink diamond was sold for $10.8 million in Hong Kong on December 1, 2009.
[30]Identification
Diamonds can be identified by their high thermal conductivity. Their high
refractive index is also indicative, but other materials have similar refractivity. Diamonds cut glass, but this does not positively identify a diamond because other materials, such as quartz, also lie above glass on the
Mohs scale and can also cut it. Diamonds can scratch other diamonds, but this can result in damage to one or both stones. Hardness tests are infrequently used in practical gemology because of their potentially destructive nature.
[15] The extreme hardness and high value of diamond means that gems are typically polished slowly using painstaking traditional techniques and greater attention to detail than is the case with most other gemstones;
[8] these tend to result in extremely flat, highly polished facets with exceptionally sharp facet edges. Diamonds also possess an extremely high refractive index and fairly high dispersion. Taken together, these factors affect the overall appearance of a polished diamond and most diamantaires still rely upon skilled use of a
loupe (magnifying glass) to identify diamonds 'by eye'.
[31]
Natural history
The formation of natural diamond requires very specific conditions—exposure of carbon-bearing materials to high pressure, ranging approximately between 45 and 60
kilobars (4.5 and 6
GPa), but at a comparatively low temperature range between approximately 900–1300 °C. These conditions are met in two places on Earth; in the
lithospheric mantle below relatively stable
continental plates, and at the site of a meteorite strike.
[32]
Formation in cratons
The conditions for diamond formation to happen in the lithospheric mantle occur at considerable depth corresponding to the requirements of temperature and pressure. These depths are estimated between 140 and 190 km though occasionally diamonds have crystallized at depths about 300 km as well.
[33] The rate at which
temperature changes with increasing depth into the Earth varies greatly in different parts of the Earth. In particular, under oceanic plates the temperature rises more quickly with depth, beyond the range required for diamond formation at the depth required. The correct combination of temperature and pressure is only found in the thick, ancient, and stable parts of continental plates where regions of lithosphere known as
cratons exist. Long residence in the cratonic lithosphere allows diamond crystals to grow larger.
[33]
Through studies of carbon
isotope ratios (similar to the methodology used in
carbon dating, except with the
stable isotopes C-12 and
C-13), it has been shown that the carbon found in diamonds comes from both inorganic and organic sources. Some diamonds, known as
harzburgitic, are formed from inorganic carbon originally found deep in the Earth's mantle. In contrast,
eclogitic diamonds contain organic carbon from organic
detritus that has been pushed down from the surface of the Earth's
crust through
subduction (see
plate tectonics) before transforming into diamond. These two different source of carbon have measurably different
13C:
12C ratios. Diamonds that have come to the Earth's surface are generally quite old, ranging from under 1
billion to 3.3 billion years old. This is 22% to 73% of the age of the
Earth.
[33]
Diamonds occur most often as
euhedral or rounded
octahedra and
twinned octahedra known as
macles. As diamond's crystal structure has a cubic arrangement of the atoms, they have many
facets that belong to a
cube, octahedron,
rhombicosidodecahedron,
tetrakis hexahedron or
disdyakis dodecahedron. The crystals can have rounded off and unexpressive edges and can be elongated. Sometimes they are found grown together or form double "twinned" crystals at the surfaces of the octahedron. These different shapes and habits of some diamonds result from differing external circumstances. Diamonds (especially those with rounded crystal faces) are commonly found coated in
nyf, an opaque gum-like skin.
[34]
Space diamonds
Not all diamonds found on Earth originated here. A type of diamond called carbonado that is found in South America and Africa may have been deposited there via an asteroid impact (not formed from the impact) about 3 billion years ago. These diamonds may have formed in the intrastellar environment, but as of 2008, there was no scientific consensus on how carbonado diamonds originated.
[35][36]
Diamonds can also form under other naturally occurring high-pressure conditions. Very small diamonds of micrometer and nanometer sizes, known as
microdiamonds or
nanodiamonds respectively, have been found in meteorite
impact craters. Such impact events create shock zones of high pressure and temperature suitable for diamond formation. Impact-type microdiamonds can be used as an indicator of ancient impact craters.
[32]
Scientific evidence indicates that
white dwarf stars have a core of crystallized carbon and oxygen nuclei. The largest of these found in the universe so far,
BPM 37093, is located 50 light-years (4.7
×1014 km) away in the constellation
Centaurus. A news release from the
Harvard-Smithsonian Center for Astrophysics described the 2,500-mile (4,000 km)-wide stellar core as a
diamond.
[37] It was referred to as
Lucy, after the Beatles' song "Lucy in the Sky With Diamonds".
[17][38]Transport from mantle
Diamond-bearing rock is carried from the mantle to the Earth's surface by deep-origin volcanic eruptions. The magma for such a volcano must originate at a depth where diamonds can be formed
[33]—150 km (93 mi) or more (three times or more the depth of source magma for most volcanoes). This is a relatively rare occurrence. These typically small surface volcanic craters extend downward in formations known as
volcanic pipes.
[33] The pipes contain material that was transported toward the surface by volcanic action, but was not ejected before the volcanic activity ceased. During eruption these pipes are open to the surface, resulting in open circulation; many
xenoliths of surface rock and even wood and fossils are found in volcanic pipes. Diamond-bearing volcanic pipes are closely related to the oldest, coolest regions of
continental crust (cratons). This is because cratons are very thick, and their lithospheric mantle extends to great enough depth that diamonds are stable. Not all pipes contain diamonds, and even fewer contain enough diamonds to make mining economically viable.
[33]
The magma in volcanic pipes is usually one of two characteristic types, which cool into igneous rock known as either kimberlite or lamproite.
[33] The magma itself does not contain diamond; instead, it acts as an elevator that carries deep-formed rocks (xenoliths), minerals (
xenocrysts), and fluids upward. These rocks are characteristically rich in
magnesium-bearing
olivine,
pyroxene, and
amphibole minerals
[33] which are often altered to
serpentine by heat and fluids during and after eruption. Certain
indicator minerals typically occur within diamantiferous kimberlites and are used as mineralogical tracers by prospectors, who follow the indicator trail back to the volcanic pipe which may contain diamonds. These minerals are rich in
chromium (Cr) or
titanium (Ti), elements which impart bright colors to the minerals. The most common indicator minerals are chromium
garnets (usually bright red chromium-
pyrope, and occasionally green ugrandite-series garnets), eclogitic garnets, orange titanium-pyrope, red high-chromium
spinels, dark
chromite, bright green chromium-
diopside, glassy green olivine, black
picroilmenite, and
magnetite. Kimberlite deposits are known as
blue ground for the deeper serpentinized part of the deposits, or as
yellow ground for the near surface
smectite clay and carbonate
weathered and
oxidized portion.
[33]
Once diamonds have been transported to the surface by magma in a volcanic pipe, they may erode out and be distributed over a large area. A volcanic pipe containing diamonds is known as a
primary source of diamonds.
Secondary sources of diamonds include all areas where a significant number of diamonds have been eroded out of their kimberlite or lamproite matrix, and accumulated because of water or wind action. These include
alluvial deposits and deposits along existing and ancient shorelines, where loose diamonds tend to accumulate because of their size and density. Diamonds have also rarely been found in deposits left behind by glaciers (notably in
Wisconsin and
Indiana); in contrast to alluvial deposits, glacial deposits are minor and are therefore not viable commercial sources of diamond.
[33]Production
Approximately 130,000,000 carats (26,000 kg) of diamonds are mined annually, with a total value of nearly US$9 billion, and about 100,000 kg (220,000 lb) are synthesized annually.
[39]
Roughly 49% of diamonds originate from
Central and
Southern Africa, although significant sources of the mineral have been discovered in
Canada,
India,
Russia,
Brazil, and
Australia.
[40] They are mined from kimberlite and lamproite volcanic pipes, which can bring diamond crystals, originating from deep within the Earth where high pressures and temperatures enable them to form, to the surface. The mining and distribution of natural diamonds are subjects of frequent controversy such as concerns over the sale of
blood diamonds or
conflict diamonds by African
paramilitary groups.
[41] The diamond supply chain is controlled by a limited number of powerful businesses, and is also highly concentrated in a small number of locations around the world.
Only a very small fraction of the diamond ore consists of actual diamonds. The ore is crushed, during which care is required not to destroy larger diamonds, and then sorted by density. Today, diamonds are located in the diamond-rich density fraction with the help of
X-ray fluorescence, after which the final sorting steps are done by hand. Before the use of
X-rays became commonplace,
[42] the separation was done with grease belts; diamonds have a stronger tendency to stick to grease than the other minerals in the ore.
[20]
Historically, diamonds were found only in alluvial deposits in
Guntur and
Krishna district of the
Krishna River delta in
Southern India.
[43] India led the world in diamond production from the time of their discovery in approximately the 9th century BC
[4][44] to the mid-18th century AD, but the commercial potential of these sources had been exhausted by the late 18th century and at that time India was eclipsed by Brazil where the first non-Indian diamonds were found in 1725.
[4] Currently, one of the most prominent Indian mines is located at
Panna.
[45]
Diamond extraction from primary deposits (kimberlites and lamproites) started in the 1870s after the discovery of the
Diamond Fields in South Africa.
[46] Production has increased over time and now an accumulated total of 4,500,000,000 carats (900,000 kg) have been mined since that date.
[47] Twenty percent of that amount has been mined in the last five years, and during the last 10 years, nine new mines have started production; four more are waiting to be opened soon. Most of these mines are located in Canada, Zimbabwe, Angola, and one in Russia.
[47]
Controversial sources
In some of the more politically unstable central African and west African countries, revolutionary groups have taken control of
diamond mines, using proceeds from diamond sales to finance their operations. Diamonds sold through this process are known as
conflict diamonds or
blood diamonds.
[41] Major diamond trading corporations continue to fund and fuel these conflicts by doing business with armed groups. In response to public concerns that their diamond purchases were contributing to war and
human rights abuses in
central and
western Africa, the
United Nations, the diamond industry and diamond-trading nations introduced the
Kimberley Process in 2002.
[52] The Kimberley Process aims to ensure that conflict diamonds do not become intermixed with the diamonds not controlled by such rebel groups. This is done by requiring diamond-producing countries to provide proof that the money they make from selling the diamonds is not used to fund criminal or revolutionary activities. Although the Kimberley Process has been moderately successful in limiting the number of conflict diamonds entering the market, some still find their way in. Conflict diamonds constitute 2–3% of all diamonds traded.
[53] Two major flaws still hinder the effectiveness of the Kimberley Process: (1) the relative ease of smuggling diamonds across African borders, and (2) the violent nature of diamond mining in nations that are not in a technical state of war and whose diamonds are therefore considered "clean".
[52]
The Canadian Government has set up a body known as Canadian Diamond Code of Conduct
[54] to help authenticate Canadian diamonds. This is a stringent tracking system of diamonds and helps protect the "conflict free" label of Canadian diamonds.
[55]Commercial markets
The diamond industry can be separated into two distinct categories: one dealing with gem-grade diamonds and another for industrial-grade diamonds. While a large trade in both types of diamonds exists, the two markets act in dramatically different ways.
Gemstones and their distribution
A large trade in gem-grade diamonds exists. Unlike other commodities, such as most precious metals, there is a substantial mark-up in the retail sale of gem diamonds.
[56] There is a well-established market for resale of polished diamonds (e.g. pawnbroking, auctions, second-hand jewelry stores, diamantaires, bourses, etc.). One hallmark of the trade in gem-quality diamonds is its remarkable concentration: wholesale trade and diamond cutting is limited to just a few locations; In 2003, 92% of the world's diamonds were cut and polished in
Surat,
India.
[57] Other important centers of diamond cutting and trading are the
Antwerp diamond district in
Belgium, where the
International Gemological Institute is based, London, the
Diamond District in New York City,
Tel Aviv, and Amsterdam. A single company—
De Beers—controls a significant proportion of the trade in diamonds.
[58] They are based in
Johannesburg, South Africa and London, England. One contributory factor is the geological nature of diamond deposits: several large primary kimberlite-pipe mines each account for significant portions of market share (such as the
Jwaneng mine in Botswana, which is a single large pit operated by De Beers that can produce between 12,500,000 carats (2,500 kg) to 15,000,000 carats (3,000 kg) of diamonds per year,
[59]) whereas secondary alluvial diamond deposits tend to be fragmented amongst many different operators because they can be dispersed over many hundreds of square kilometers (e.g., alluvial deposits in Brazil).
The production and distribution of diamonds is largely consolidated in the hands of a few key players, and concentrated in traditional diamond trading centers, the most important being Antwerp, where 80% of all rough diamonds, 50% of all cut diamonds and more than 50% of all rough, cut and industrial diamonds combined are handled.
[60] This makes Antwerp a de facto "world diamond capital".
[61] Another important diamond center is
New York City, where almost 80% of the world's diamonds are sold, including auction sales.
[60] The DeBeers company, as the world's largest diamond miner holds a dominant position in the industry, and has done so since soon after its founding in 1888 by the British imperialist
Cecil Rhodes. De Beers owns or controls a significant portion of the world's rough diamond production facilities (mines) and
distribution channels for gem-quality diamonds. The Diamond Trading Company (DTC) is a subsidiary of De Beers and markets rough diamonds from De Beers-operated mines. De Beers and its subsidiaries own mines that produce some 40% of annual world diamond production. For most of the 20th century over 80% of the world's rough diamonds passed through De Beers,
[62] but in the period 2001–2009 the figure has decreased to around 45%.
[63] De Beers sold off the vast majority of its diamond stockpile in the late 1990s – early 2000s
[64] and the remainder largely represents working stock (diamonds that are being sorted before sale).
[65] This was well documented in the press
[66] but remains little known to the general public.
As a part of reducing its influence, De Beers withdrew from purchasing diamonds on the open market in 1999 and ceased, at the end of 2008, purchasing Russian diamonds mined by the largest Russian diamond company
Alrosa.
[67] As at January 2011, De Beers states that it only sells diamonds from the following four countries: Botswana, Namibia, South Africa and Canada.
[68] Alrosa had to suspend their sales in October 2008 due to the
global energy crisis,
[69] but the company reported that it had resumed selling rough diamonds on the open market by October 2009.
[70] Apart from Alrosa, other important diamond mining companies include
BHP Billiton, which is the world's largest mining company;
[71] Rio Tinto Group, the owner of Argyle (100%),
Diavik (60%), and
Murowa (78%) diamond mines;
[72] and
Petra Diamonds, the owner of several major diamond mines in Africa.
Further down the supply chain, members of The
World Federation of Diamond Bourses (WFDB) act as a medium for wholesale diamond exchange, trading both polished and rough diamonds. The WFDB consists of independent diamond bourses in major cutting centers such as Tel Aviv, Antwerp, Johannesburg and other cities across the USA, Europe and Asia.
[20] In 2000, the WFDB and The International Diamond Manufacturers Association established the
World Diamond Council to prevent the trading of diamonds used to fund war and inhumane acts. WFDB's additional activities include sponsoring the
World Diamond Congress every two years, as well as the establishment of the
International Diamond Council (IDC) to oversee diamond grading.
Once purchased by Sightholders (which is a trademark term referring to the companies that have a three-year supply contract with DTC), diamonds are cut and polished in preparation for sale as gemstones ('industrial' stones are regarded as a by-product of the gemstone market; they are used for abrasives).
[73] The cutting and polishing of rough diamonds is a specialized skill that is concentrated in a limited number of locations worldwide.
[73] Traditional diamond cutting centers are Antwerp,
Amsterdam, Johannesburg, New York City, and Tel Aviv. Recently, diamond cutting centers have been established in China, India,
Thailand, Namibia and Botswana.
[73] Cutting centers with lower cost of labor, notably Surat in
Gujarat, India, handle a larger number of smaller carat diamonds, while smaller quantities of larger or more valuable diamonds are more likely to be handled in Europe or North America. The recent expansion of this industry in India, employing low cost labor, has allowed smaller diamonds to be prepared as gems in greater quantities than was previously economically feasible.
[60]
Diamonds which have been prepared as gemstones are sold on diamond exchanges called
bourses. There are 26 registered diamond bourses in the world.
[74] Bourses are the final tightly controlled step in the diamond supply chain; wholesalers and even retailers are able to buy relatively small lots of diamonds at the bourses, after which they are prepared for final sale to the consumer. Diamonds can be sold already set in jewelry, or sold unset ("loose"). According to the Rio Tinto Group, in 2002 the diamonds produced and released to the market were valued at US$9 billion as rough diamonds, US$14 billion after being cut and polished, US$28 billion in wholesale diamond jewelry, and US$57 billion in retail sales.
[75]Marketing
The image of diamond as a valuable commodity has been preserved through clever marketing campaigns (as, indeed, is the case with many other luxury products). In particular, the
De Beers diamond advertising campaign is acknowledged as one of the most successful campaigns in history.
[citation needed] N. W. Ayer & Son, the advertising firm retained by De Beers in the mid-20th century, succeeded in reviving the American diamond market and opened up new markets, even in countries where no diamond tradition had existed before. N. W. Ayer's multifaceted marketing campaign included
product placement, advertising the diamond itself rather than the De Beers brand, and building associations with celebrities and royalty. It was a "generic" advertising campaign that tended to focus upon promoting diamonds in general, or particular types of diamond jewellery, rather than specific brands. This meant that, as De Beers' market share declined, it was increasingly advertising its competitors' products as well as its own
[76] (De Beers' market share dipped temporarily to 2nd place in the global market below Alrosa in the aftermath of the global economic crisis of 2008, down to less than 29% in terms of carats mined, rather than sold
[77]). The campaign lasted for decades but was effectively discontinued by early 2011. De Beers still advertises diamonds, but the advertising now mostly promotes its own brands, or licensed product lines, rather than completely "generic" diamond products.
[77] The campaign was perhaps best captured by the slogan "a diamond is forever".
[7] This slogan is now being used by De Beers Diamond Jewelers,
[78] a jewelry firm which is a 50%/50% joint venture between the De Beers mining company and LVMH, the luxury goods conglomerate.
Another example of successful diamond marketing is brown Australian diamonds. Brown-colored diamonds have always constituted a significant part of the diamond production, but were considered worthless for jewelry; they were not even assessed on the
diamond color scale, and were predominantly used for industrial purposes. The attitude has changed drastically after the development of Argyle diamond mine in Australia in 1986. As a result of an aggressive marketing campaign, brown diamonds have become acceptable gems.
[79][80] The change was mostly due to the numbers: the Argyle mine, with its 35,000,000 carats (7,000 kg) of diamonds per year, makes about one-third of global production of natural diamonds;
[81] 80% of Argyle diamonds are brown.
[82]
Cutting
The mined rough diamonds are converted into gems through a multi-step process called "cutting". Diamonds are extremely hard, but also brittle and can be split up by a single blow. Therefore, diamond cutting is traditionally considered as a delicate procedure requiring skills, scientific knowledge, tools and experience. Its final goal is to produce a faceted jewel where the specific angles between the facets would optimize the diamond luster, that is dispersion of white light, whereas the number and area of facets would determine the weight of the final product. The weight reduction upon cutting is significant and can be of the order of 50%.
[42] Several possible shapes are considered, but the final decision is often determined not only by scientific, but also practical considerations. For example the diamond might be intended for display or for wear, in a ring or a necklace, singled or surrounded by other gems of certain color and shape.
[83]
The most time-consuming part of the cutting is the preliminary analysis of the rough stone. It needs to address a large number of issues, bears much responsibility, and therefore can last years in case of unique diamonds. The following issues are considered:
- The hardness of diamond and its ability to cleave strongly depend on the crystal orientation. Therefore, the crystallographic structure of the diamond to be cut is analyzed using X-ray diffraction to choose the optimal cutting directions.
- Most diamonds contain visible non-diamond inclusions and crystal flaws. The cutter has to decide which flaws are to be removed by the cutting and which could be kept.
- The diamond can be split by a single, well calculated blow of a hammer to a pointed tool, which is quick, but risky. Alternatively, it can be cut with a diamond saw, which is a more reliable but tedious procedure.[83][84]
After initial cutting, the diamond is shaped in numerous stages of polishing. Unlike cutting, which is a responsible but quick operation, polishing removes material by gradual erosion and is extremely time consuming. The associated technique is well developed; it is considered as a routine and can be performed by technicians.
[85] After polishing, the diamond is reexamined for possible flaws, either remaining or induced by the process. Those flaws are concealed through various
diamond enhancement techniques, such as repolishing, crack filling, or clever arrangement of the stone in the jewelry. Remaining non-diamond inclusions are removed through laser drilling and filling of the voids produced.
[15]Industrial uses
Close-up photograph of an
angle grinder blade with tiny diamonds shown embedded in the metal
The market for industrial-grade diamonds operates much differently from its gem-grade counterpart. Industrial diamonds are valued mostly for their hardness and thermal conductivity, making many of the gemological characteristics of diamonds, such as clarity and color, irrelevant for most applications. This helps explain why 80% of mined diamonds (equal to about 135,000,000 carats (27,000 kg) annually), unsuitable for use as gemstones, are destined for industrial use. In addition to mined diamonds, synthetic diamonds found industrial applications almost immediately after their invention in the 1950s; another 570,000,000 carats (110,000 kg) of synthetic diamond is produced annually for industrial use. Approximately 90% of diamond grinding grit is currently of synthetic origin.
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The boundary between gem-quality diamonds and industrial diamonds is poorly defined and partly depends on market conditions (for example, if demand for polished diamonds is high, some suitable stones will be polished into low-quality or small gemstones rather than being sold for industrial use). Within the category of industrial diamonds, there is a sub-category comprising the lowest-quality, mostly opaque stones, which are known as
bort.
[86]
Industrial use of diamonds has historically been associated with their hardness; this property makes diamond the ideal material for cutting and grinding tools. As the hardest known naturally occurring material, diamond can be used to polish, cut, or wear away any material, including other diamonds. Common industrial adaptations of this ability include diamond-tipped
drill bits and saws, and the use of diamond powder as an
abrasive. Less expensive industrial-grade diamonds, known as bort, with more flaws and poorer color than gems, are used for such purposes.
[87] Diamond is not suitable for machining
ferrous alloys at high speeds, as carbon is soluble in iron at the high temperatures created by high-speed machining, leading to greatly increased wear on diamond tools compared to alternatives.
[88]
Specialized applications include use in laboratories as containment for
high pressure experiments (see
diamond anvil cell), high-performance
bearings, and limited use in specialized
windows.
[86] With the continuing advances being made in the production of synthetic diamonds, future applications are becoming feasible. Garnering much excitement is the possible use of diamond as a semiconductor suitable to build
microchips, or the use of diamond as a
heat sink[89] in electronics.
Synthetics, simulants, and enhancements
Synthetics
Synthetic diamonds are diamonds manufactured in a laboratory, as opposed to diamonds mined from the Earth. The gemological and industrial uses of diamond have created a large demand for rough stones. This demand has been satisfied in large part by synthetic diamonds, which have been manufactured by various processes for more than half a century. However, in recent years it has become possible to produce gem-quality synthetic diamonds of significant size.
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The majority of commercially available synthetic diamonds are yellow and are produced by so called High Pressure High Temperature (
HPHT) processes.
[90] The yellow color is caused by nitrogen impurities. Other colors may also be reproduced such as blue, green or pink, which are a result of the addition of boron or from irradiation after synthesis.
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| Synthetic Diamond |
At present, the annual production of gem quality synthetic diamonds is only a few thousand carats, whereas the total production of natural diamonds is around 120,000,000 carats (24,000 kg). Despite this fact, a purchaser is more likely to encounter a synthetic when looking for a fancy-colored diamond because nearly all synthetic diamonds are fancy-colored, while only 0.01% of natural diamonds are.
[93]Simulants
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| Gem-cut synthetic slicon arbide set in a ring |
A
diamond simulant is defined as a non-diamond material that is used to simulate the appearance of a diamond. Diamond-simulant gems are often referred to as diamante. The most familiar diamond simulant to most consumers is
cubic zirconia. The popular gemstone
moissanite (silicon carbide) is often treated as a diamond simulant, although it is a gemstone in its own right. While moissanite looks similar to diamond, its main disadvantage as a diamond simulant is that cubic zirconia is far cheaper and arguably equally convincing. Both cubic zirconia and moissanite are produced synthetically.
[94]Enhancements
Diamond enhancements are specific treatments performed on natural or synthetic diamonds (usually those already cut and polished into a gem), which are designed to better the gemological characteristics of the stone in one or more ways. These include laser drilling to remove inclusions, application of sealants to fill cracks, treatments to improve a white diamond's color grade, and treatments to give fancy color to a white diamond.
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Coatings are increasingly used to give a diamond simulant such as cubic zirconia a more "diamond-like" appearance. One such substance is
diamond-like carbon—an amorphous carbonaceous material that has some physical properties similar to those of the diamond. Advertising suggests that such a coating would transfer some of these diamond-like properties to the coated stone, hence enhancing the diamond simulant. Techniques such as
Raman spectroscopy should easily identify such a treatment.
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Identification
Early diamond identification tests included a scratch test relying on the superior hardness of diamond. This test is destructive, as a diamond can scratch diamond, and is rarely used nowadays. Instead, diamond identification relies on its superior thermal conductivity. Electronic thermal probes are widely used in the gemological centers to separate diamonds from their imitations. These probes consist of a pair of battery-powered
thermistors mounted in a fine copper tip. One thermistor functions as a heating device while the other measures the temperature of the copper tip: if the stone being tested is a diamond, it will conduct the tip's thermal energy rapidly enough to produce a measurable temperature drop. This test takes about 2–3 seconds.
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Whereas the thermal probe can separate diamonds from most of their simulants, distinguishing between various types of diamond, for example synthetic or natural, irradiated or non-irradiated, etc., requires more advanced, optical techniques. Those techniques are also used for some diamonds simulants, such as silicon carbide, which pass the thermal conductivity test. Optical techniques can distinguish between natural diamonds and synthetic diamonds. They can also identify the vast majority of treated natural diamonds.
[98] "Perfect" crystals (at the atomic lattice level) have never been found, so both natural and synthetic diamonds always possess characteristic imperfections, arising from the circumstances of their crystal growth, that allow them to be distinguished from each other.
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Laboratories use techniques such as spectroscopy, microscopy and luminescence under shortwave ultraviolet light to determine a diamond's origin.
[98] They also use specially made instruments to aid them in the identification process. Two screening instruments are the
DiamondSure and the
DiamondView, both produced by the
DTC and marketed by the GIA.
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Several methods for identifying synthetic diamonds can be performed, depending on the method of production and the color of the diamond. CVD diamonds can usually be identified by an orange fluorescence. D-J colored diamonds can be screened through the
Swiss Gemmological Institute's
[101] Diamond Spotter. Stones in the D-Z color range can be examined through the DiamondSure UV/visible spectrometer, a tool developed by De Beers.
[99] Similarly, natural diamonds usually have minor imperfections and flaws, such as inclusions of foreign material, that are not seen in synthetic diamonds.
(materials and sources: www.wikipedia.org)
